 | January 2009 |
by Christine Owen
In its report The Future of Pensions and Healthcare in a
Rapidly Ageing World: Scenarios to 2030, the World Economic
Forum indicates that new forms of collaboration between
key stakeholders – individuals, financial institutions,
healthcare providers, employers, and governments – will
be critical in order to finance the ongoing well-being of
current and future generations in a sustainable manner.
The report represents the culmination of 12 months of
work interacting with CEOs, senior executives, worldclass
academics, top government officials, high-level
representatives from international organizations, nongovernmental
organizations, and senior politicians. It
presents three scenarios to 2030 designed to challenge
current thinking, create new insights, facilitate the debate
between key decision-makers, and provide momentum for
action. It also includes a “deep dive” into two case study
countries: Italy and China. These case studies explore
in more detail how the three global scenarios could play
out in specific developed and emerging economies.
The scenarios are:
- The winners and the rest — A world where growth is
strong, inequality burgeons, and there are opportunities
for many but opportunities for many more are lost.
- We are in this together — A world where people reassert
their common destiny and stakeholders work together
to address the challenges of aging societies.
- You are on your own — A world where economic turmoil
forces rapid and radical reforms, but where painful
changes may ultimately prove constructive.
Working, as Mercer does, with multinational employers
around the world as they develop employee health and
benefits programs provides the opportunity to track
the impact of the macro forces identified in the World
Economic Forum report and also to observe some initial
stakeholder responses. While it is too early to identify a
sustainable trend, there is evidence that we are headed
toward a hybrid of the "the winners and the rest" and
"you are on your own" scenarios.
This is neither a comfortable nor a reassuring glimpse
into the future. If the short-term responses are a true
guide to longer-term reality, the future health of the global
workforce looks at best uncertain. And at worst it is in
dangerous decline — driven by uncontrolled health risks
and preventative and curative care that will be available
only to those who can afford to pay for it.
Arguably, the true winners will be the businesses that
come to understand the key role they will increasingly
play in the health of their global workforces, and the likely
impact that health will have on global economic growth.
Are they ready to use their influence to shape the future?
Demographic shift
Changing demographics and an increase in the
dependency ratio mean that fewer people will do more of
the work for more years. In longer-established economies,
where populations are aging faster, the problem has been
well understood for some time. It is, therefore, all the
more surprising that, even in these economies, employers
do not seem to have seriously considered the potential
implications and invested in structured programs that
prevent chronic disease, reduce health risk, and promote
wellness — and, as a result, productivity. This is not an
arena that governments are likely to fill willingly, and
if they do, it will only be to reduce their own public
health burdens
Though growth of chronic disease has been, until now,
a burden of established economies, the World Health
Organization has shown that the prevalence of chronic
disease is now growing faster in emerging economies
and in younger populations, meaning that with the
rapid demographic changes, this will soon be a global
problem. Enlightened employers have recognized this as
an opportunity to adopt tried and tested approaches from
elsewhere — appropriately focused and adapted to new
cultures — to drive real health improvement as part of
achieving corporate financial objectives.
Global economic performance and investment return
There is massive variation in spending on healthcare
across the world. When comparators are viewed on a
per-capita basis, it is clear that available funding is far
too low to provide quality healthcare, irrespective of
how efficiently it might be delivered. In many cases, the
healthcare infrastructure is underdeveloped and delivery
is significantly impaired.
Organizations are becoming increasingly concerned about
the impact of the increased burden of healthcare they are
being asked to carry. Governments almost universally are
shifting the responsibility for funding and in some cases,
provision, to employers or individuals. In less affluent,
emerging geographies, employers (and multinationals
specifically) are seen to have the deeper pockets and
therefore become tempting government targets for
"contribution." Indeed, the likelihood of such a shift in
healthcare cost burdens to the private sector is such that
many organizations are building an increased cost of
health provision into due diligence models prior to making
decisions on market entry.
Given this trend, organizations will need to decide
how much responsibility they are prepared to take for
healthcare provision and, potentially, the involvement
they may want in its effective delivery. In the future, if
regulation allows, multinationals may choose to use their
combined influence to shape the healthcare markets and
even to control the cost and accessibility of healthcare.
Income and wealth distribution in emerging markets
In many geographies, a significant amount of healthcare
is funded through individual out-of-pocket expenses –
ranging from 20% in Japan to 75% in India. This has a
significant effect on individual behaviors when accessing
services, as well as on expectations of quality and
compliance with treatment. In turn, it makes quality
healthcare a priority for the emerging middle class.
In almost all emerging geographies, preventative
medicine, clinical gatekeeping, and primary care are
limited. Governments are starting to focus on these
areas, but limited availability of care remains one of the
main reasons for an increasing infectious/chronic disease
burden affecting utilization and cost of care. Care is
often fragmented and/or delayed, in turn affecting the
clinical outcomes.
Two-tier systems are emerging – with a base-level public
system and a broader, higher-quality service for those
who can pay. Health tourism is playing a part by creating
a new, high-quality infrastructure, but it can divert
resources from public provision and further broaden
the healthcare divide.
Changing patterns of chronic and infectious disease
Chronic disease now accounts for 60% of deaths worldwide.
Some 70% to 90% of cases of chronic disease are influenced
by lifestyle factors. Westernization has brought with it
the negative aspects of poor diet, smoking, alcohol, lack
of exercise, and a high-pressure, stressful lifestyle.
Experience in the U.S. has shown the effectiveness of welltargeted
risk management programs. But development of
culturally adapted programs is slow.
Some U.S. and European multinationals are looking to
extend their home-country programs to other geographies,
but many are experiencing problems with local adaptation.
Where businesses are getting this right, the gains are
visible, positive, and in some cases dramatic.
In some emerging countries there is also a change in
attitude to the coverage of dread diseases under medical
plans. In countries such as Russia and India, serious
endemic diseases are excluded from medical plans, for
example, AIDS/HIV, leprosy and TB in India. In Russia,
supplementary insurance coverage is starting to emerge,
albeit with limited coverage.
Climate change and environmental degradation
Disease is shifting with climate change. Malaria and
dengue fever zones track temperature rise and increased
humidity. Employers are seeing increasing medical plan
utilization for infectious diseases, most of which stem
from infections related to pollution of both air and water.
Incidence of asthma in the young, as well as low-grade/
longer-term digestive conditions, are also increasing.
Employers with large, mobile work forces are already aware
of the cumulative effects of exposure to adverse climates
and the long-term impact on health, though few have done
much yet to address this potential time bomb.
Drought and floods are affecting the very fundamentals of
life, with food shortages a very real and current danger to
health in poorer countries, and, longer term, an emerging
problem in the wider global economy.
Bird flu made everyone aware of the potential for a
global health catastrophe. Many organizations admit
that their preparedness for such an event is not
adequate, and the public sector response is, in many
cases, woefully inadequate.
Urbanization
The speed of urbanization in emerging geographies has
been far faster than anticipated. Infrastructure lags, and
living conditions include: overcrowding; poor sanitation;
increasing animal and human proximity; poor air
quality; massive traffic-management issues; and high
accident and fatality levels. It is from communities deeply
affected by some or all of these environmental factors
that multinationals recruit, and the effect on health,
resilience and productivity of these recruits is very visible.
Increasingly, employers are seeing the need to address
these issues to achieve effective employee management as
well as to demonstrate good global corporate citizenship.
In exhibit 1 we explore the current reaction of various
stakeholders to the macro forces. There is little, if any,
visible collaboration among the stakeholders, and there
is a clear emergence in some geographies of a two-tier
health system.

Stakeholder Forces and Current Changes are shaped on information in the World Economic Forum report.
The "we are in this together" approach appears to
confront major barriers, and its implementation may
be a distant aspiration.
This paper paints a somewhat bleak picture. A continuation
of current trends will lead to a fragmented approach to the
health of the global workforce, where, to a greater or lesser
degree, access to appropriate quality healthcare will be a
benefit rather than a right.
It seems likely that the funding and provision of healthcare
will become increasingly the responsibility of the private
sector and that multinational employers in particular
will be forced to play a large and potentially crucial role.
If that prospect becomes an inescapable burden, the
private sector will have a real motive to address the
problems in a thoughtful and effective way.
Christine Owen is a worldwide partner in Mercer’s Global Health Management
Consulting practice. She can be reached at .
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