Consumer Goods companies have a long tradition of robust mergers & acquisitions activity. In general, this M&A activity falls into three distinct categories: acquisitions of scale, of scope, and of capability.
Many acquirers tend to make a crucial mistake in believing that each kind of M&A should be executed and integrated in the same way. The foundation for a successful M&A, however, is nuanced and depends on three key elements – process, people, and practice – that firms must be prepared to modulate to meet the specific conditions of a given merger & acquisition. In this report we explore the three types of consumer goods M&A, and how to best tailor the approach for your company.
In any M&A situation, the most important first step is to have a clear view on why you are undergoing the transaction and what benefits it will bring to your organization.