This article was first published on August 11, 2020.
Data and privacy have become perennial topics thanks to media scrutiny on cybersecurity breaches and the introduction of the GDPR. In addition, the pandemic has forced people to reconsider what they would share for the public good of controlling COVID-19.
It was against this backdrop that Deborah O’Neill gave the keynote speech at the annual WeAreTechWomen conference on 26 June 2020 in London, UK.
Watch the recording of her speech, below, in which Deborah dissects what drives trust and explores whether it is possible to increase the degree to which people in the UK will engage with data sharing and contact tracing.
The findings include important learnings relevant to anyone involved in managing personal data, brand management, or designing digital offers for customers.